Casio G-Shock will be popping up all over the country this summer as part of a roadshow to support UK retailers.
The travelling pop-up trailer shop will appear first at Intu Lakeside in Thurrock next week before moving on to Meadowhall in Sheffield in collaboration with Goldsmiths, between July 8 and August 1. Its next destination will be Birmingham’s Bullring Shopping Centre, in partnership with Selfridges between August 4 and August 17.
The stylish Pop-Up trailer shop, styled around Casio’s iconic premium watch, will contain interactive content, special products and promotions to support the G-Shock brand’s retail partners.
Casio’s Senior Product Marketing Manager Jennifer Kelly said: "Pop up shops are an integral part of our premium development strategy. A pop up space allows us to tell the full G-Shock brand story in a way that simply isn’t possible in a traditional retail environment. We’ve enjoyed huge success with department store pop ups to date, and the trailer was borne out of a desire to support our traditional jewellers in a similar way. We can’t wait to get on the road!"
A new concept for the brand, the G-Shock Pop-Up contains iPad and headphone sets with video and interactive content for customers to browse. Exclusive product available in the Pop-Up is still to be confirmed, but it is likely that there will be extended ranges of G-Shock Premium, both Aviator and Master of G, as well as G-Shock Fashion collection’s Crazy Colour models not otherwise available in the UK. Consumers visiting the G-Shock Pop-Up can enter a competition to win a G-Shock experience.
Further G-SHOCK Pop-Up locations will be announced on the G-Shock website.