Casio Edifice hails TV campaign a sales success

Bestselling Casio Edifice EFR-550RB-2AER Red Bull watch and EQB-510 Bluetooth watch.

Casio Edifice is celebrating a 15% increase in year-on-year sales increase following the brand’s sponsorship of television motoring content on the Discovery channel.

The two hero pieces of the campaign are also among the top five bestsellers at Goldsmiths, Ernest Jones and H Samuel.

The campaign comprises of six 60-second ad-funded vignettes featuring the EQB-510 Bluetooth watch and EFR-550RB-2AER Red Bull watch. Casio Edifice state that the increase in brand awareness resulting from the campaign has lead to the increase in sales.

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Tim Gould, Casio UK head of marketing, said: “It is clear that a combination of great new products and our investment in marketing has paid dividends for Edifice this year. We are particularly pleased that our premium-priced watch brands are enjoying double digit growth in the £200 to £400 price bracket in the multiples and with independent retailers, positioning Casio’s brands as premium products on the high street.”

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