Casio calculates that it sold its 100 millionth G-Shock watch in August

casio g-shock-mrg-g1000b

Casio has calculated that it sold its 100 millionth G-Shock watch in August.

The landmark timepiece was an MRG-G1000B-1A4 model from the upmarket MR-G series.

To commemorate the milestone, a special ceremony was held at the Yamagata Casio factory in Japan, where the model was fitted with a special back case engraved with the number “100,000,000.”

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The scale of the achievement in selling 100 million units since the G-Shock was first introduced in 1983 is hard to visualise.

Apple has sold one billion iPhones in the ten years since it launched, so Casio has a way to go before closing that gap.

Patek Philippe sells around 72,000 watches per year today. If the company had managed that every year since 1983, it would have sold only 2.5 million watches compared to G-Shock’s 100 million.

The job of creating G-Shock began in 1981 when the calculator company wanted to create a rugged watch that would not break even if dropped.

After over 200 prototypes, a hollow watch case structure was finally devised that supported the core module at certain points. This became the DW-5000C, the first G-Shock watch model, which launched in 1983.

With the release of this watch, G-Shock changed the perception that wristwatches are inherently fragile and susceptible to shocks, and established the rugged watch category.

 

History of Key G-SHOCK Models

Year

Model

Features

1983

DW-5000C

First G-SHOCK shock-resistant watch

1985

DW-5500C

Square-shaped face with dust/dirt-proof construction

1987

DW-5600C

Best-selling model and successor to the square-shaped DW-5000

1989

AW-500

Adopted a combination of analog and digital display

1990

DW-5900C/DW-6000

First hit model in Japan, employing a new face design

1992

DW-6100

First model with a temperature sensor

1993

DW-6300

First Frogman diving model, water resistant to a depth of 200 meters

1994

“Dolphin & Whale
Eco-Research
Network” Model

First model supporting environmental protection

1996

G Presents

Lover’s Collection

Pair of G-SHOCK and BABY-G watches (his and hers)

1996

MRG-1

First of the MR-G series

1996

MRG-100

Full-metal casing with shock-resistant construction

1998

DW-9300

First Tough Solar G-SHOCK with solar-powered system

2000

GW-100

First G-SHOCK watch with radio-controlled timekeeping

2002

GW-300

First solar-powered radio-controlled G-SHOCK

2008

GW-9200

First model with Multi-Band 6 technology for automatic time calibration using standard radio waves from six transmitters worldwide

2008

GS-1200

First model with Tough Movement, a slim, analog, radio-controlled, solar-powered movement

2010

GW-3000

Pilot’s watch resistant to centrifugal gravitational force

2012

GW-4000

First G-SHOCK with TRIPLE G RESIST, featuring resistance to shock, centrifugal force, and vibration

2012

GB-6900

First model able to link up with the wearer’s smartphone

2012

GW-A1000

First model with Smart Access system, enabling smooth operation of a wide range of functions

2014

GPW-1000

First G-SHOCK that receives both GPS signals and radio wave time-calibration signals transmitted from six stations worldwide

2017

GPW-2000

First model with the Connected Engine 3-Way module that receives both radio wave and GPS time-calibration signals, while also connecting to time servers by pairing with a smartphone

 

Authors
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