Bulova has been announced as the latest watch brand to sign up for the London Watch Show 2014.
Bigger and better in its second year, the London Watch Show 2014 is staged by WatchPro publishers ITP Promedia and will this year feature 70 exhibitors having grown from 45 in its successful inaugural year.
Once again held at London’s iconic Freemasons’ Hall, on Great Queen Street, this year’s show will also feature the London Watch Academy, providing visiting companies with the facilities to stage training events within the venue.
We spoke to Steve Ramsay, Bulova UK MD and EMEA Manager, to ask him why he once again chose to exhibit at the London Watch Show.
WP: Was the first show successful?
SR: Yes it was for two main reasons, firstly it helped to give a platform for the Bulova brand and it introduced our company to a number of new and key UK retailers. Secondly, I feel that it’s important to support such a show, as it helps to put the UK and London on the map as a market that is very important to the watch buying public.
WP: Who are you looking to meet at the London Watch 2014?
SR: The contacts we met and made ranged from key buyers, to great independents and of course our friends from the world of journalism; the show also helps other brand owners who are looking to come to this market with their offer.
WP: In what area are you hoping to grow this year?
SR: As you can see from the latest GfK data and the story it tells, brand share and sell through are vital business statistics for us all. At Bulova I’ve set some demanding targets both for brand share and as a direct result of these targets we will recruit a new PR firm later this month to help with the process.
Our distribution around the UK is pretty much split equally between the multiples and the independent sector and again GfK is pointing out some very obvious growth opportunities throughout the UK market.
WP: Is the introduction of a show focusing solely on the UK watch industry a move that’s been welcomed?
SR: Yes, I feel it’s been warmly welcomed and we shall continue to support.
Bulova will be using the London Watch Show 2014 to launch its new affordable brand Caravelle New York, aimed at a younger market.