Bulova launches CURV collection with Britain’s Got Talent singing star at IJL

Bulova Callum Scott

Bulova Watch Company marked its debut appearance at the IJL jewellery and watch exhibition this week by inviting English singer/songwriter and previous Britain’s Got Talent contestant Calum Scott to perform for visitors.

This was a joint celebration to mark both the launch of the new CURV Collection (pictured) which debuts in the UK this month, and also Bulova’s three-year partnership with The Recording Academy announced in June this year.

Calum Scott performed five songs on the IJL catwalk, which was sponsored by Bulova.

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Bulova has always had a direct correlation with the world of music and currently supports The Recording Academy, which runs the Grammy Awards.

Bulova CURV 98A161

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