Bulova UK has landed contracts to supply three of Britain’s biggest multiples: H.Samuel, F Hinds and Ernest Jones.
The American brand, which ramped up its UK infrastructure just three years ago, will dramatically increase its high street presence with the deals.
“As a relatively new brand to the UK market, we have ambitious goals. The opening of additional H.Samuel, F.Hinds and Ernest Jones doors will help to significantly increase our brand visibility across the UK and ultimately lead to incremental sales,” said Liam McAllister, UK marketing manager for Bulova.
The premium Bulova Accutron brand will be stocked by Ernest Jones, while the more affordable Bulova lines will go into H.Samuel and F Hinds.