Bugatti boutique not a Parmigiani joint venture

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Parmigiani Fleurier has confirmed that while it is in discussions to offer watches at a forthcoming Bugatti boutique in London, the store is not a joint venture with the supercar manufacturer.

The London Evening Standard reported earlier this week that the forthcoming Brompton Road store, in Knightsbridge, would be a joint venture with watchmaker Parmigiani and luxury brand Lalique. The store will sell Bugatti’s new Ettore Bugatti clothing and lifestyle range.

The Swiss watch manufacture has confirmed that they have been in talks with Bugatti to offer some of the brand’s Parmigiani Bugatti timepieces at the new store.

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