Bucherer is revving up its presence in Selfridges with the display of a one-off Harley Davidson incorporating gems and Swiss watches from the jeweller.
Bucherer is well known for Blue Edition watches, which are specially made in conjunction with watchmakers that it works with. All the watches use the colour blue on dials and straps, and they are available exclusively at Bucherer boutiques.
Much more unusual is the Harley Davidson Blue Edition, which is not a limited edition watch collection, but a one-off motorcycle that was created in collaboration between Bucherer Fine Jewellery, Carl F. Bucherer watchmakers and the Bündnerbike. It was bought to life in the Harley Davidson workshop and took a year to complete.
The piece features an original design with embellishments to the value of CHF 1.89 million, making it the most expensive motorcycle in the world, according to the company. It is also the world’s first motorcycle with integrated watch and jewellery elements.
A solitaire ring with a 5.40-carat-diamond and a special custom-made watch from Carl F Bucherer, based on the Patravi Travel Tec II model, can be found underneath a glass dome. The dial of the integrated watch is adorned by elements of the motorcycle engine. The mechanical movement of the watch is protected by an elaborate holder made from silicon rings and a case set on the bike.
The Harley Davidson Blue Edition will be available at the Selfridges Wonder Room. Bucherer currently has an experiential pop-up space at Selfridges which will turn into a permanent boutique this summer.