Bremont has signed as a gold partner of the inaugural WatchPro Hot 100.
This new project created by WatchPro will bring the UK watch industry together for an evening of celebration during which the magazine will unveil a book of 100 top movers and shakers of the business.
The Hot 100, whose identity will be kept secret until a party at Altitude 360 on July 2, the evening of the first day of new trade show the London Watch Show, are currently being photographed and interviewed to create the original commemorative book.
As part of its sponsorship deal, Bremont will be allocated a number of tickets to the invite-only WatchPro Hot 100 party. The British watch brand will also have branding at the party and in promotions up to and following the event, as well as a strong branding presence in the Hot 100 book itself.
Bremont co-founder Giles English said: "Supporting the industry and saying thank you for the wonderful support they have given us is very important, and whatever can be done to pull the industry together to promote the British watch industry will benefit us all.
“Bringing everyone together does not often happen in such a focused way. It benefits us all, both in terms of sharing ideas and in generating business.”
For more on English’s thoughts about bringing the UK watch business together and Bremont’s plans for expansion, including opening a boutique in Hong Kong, click here.
Bremont will join fellow WatchPro Hot 100 Gold Partner Bering, which signed up to the event earlier this year.
