Bremont makes trade-up offer to pre-owned watch owners

Bremont

US-based pre-owned watch marketplace Crown & Caliber is partnering with Bremont to offer consumers the first ever watch trade-in programme backed by a watch manufacturer.

The trade-in programme is limited to just the month of May.

If successful, it could lead to a similar experiment in the UK, WatchPro has been told.

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Hamilton Powell, CEO and founder of Crown & Caliber, stated: “Like Bremont, we built our brand based on the needs of the customer. The launch of this trade-in programme is a direct response to what customers have been telling us for years – that they want an easy way to trade-in their watches. As big advocates of the Bremont brand, we believe every watch owner should have the ability to own a Bremont, and this programme makes that possible.”

The offer works online, with customers wanting to sell a watch entering their details at Crownandcaliber.com/bremonttrade.

A Crown & Caliber associate will contact the seller with the offer of a cash price to buy the piece or a store credit price that can be used in Bremont’s New York boutique.

The store credit will be 20% higher than the cash offer, encouraging the seller to trade in their watch for a brand new watch.

Giles English, co-founder of Bremont, says: “This programme now allows anyone with a watch the ability to own a Bremont. We chose Crown & Caliber to administer this New York programme given their sophisticated database which allows them to properly value pre-owned watches from over 120 different brands. They have created a customer experience defined by a high level of trust, simplicity and satisfaction. Furthermore, Crown & Caliber’s brand is known for its white-glove service – resulting in a customer experience just like Bremont’s which was important to us.”

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