Bremont Watch Company has flown across the English Channel to open its first point of sale in France.
Iconic department store Galeries Lafayette in Paris started stocking the British brand in its luxury watch department of its last week.
Bremont has taken the UK market by storm since it was created in 2008, and is sold by dozens of independent and multiple retailers. The USA, Middle East and Far East have also grown rapidly, but continental Europe has taken more time.
The company has been selective in Europe, says Bremont co-founder Giles English, but the deal with Galeries Lafayette is an important bridgehead.
“We are delighted to be building on our retail presence in Europe. As always it is crucial to find the right retail partners in each market and we feel there is a great synergy with Galeries Lafayette. Bremont is named after a Frenchman so we are particularly excited by the prospect of launching here,” he said.
A Galeries Lafayette spokesperson added: “We are excited to launch Bremont in our l’Homme watch department. We have followed the brand closely for a couple of years and felt it was the right time. There is a superb point of difference compared to other Mmrques and we very much like the fact that the brand is quintessentially British.”