Perhaps the world’s most famous footballer David Beckham has signed up as the new face of aviation watch brand Breitling.
The celebrity sportsman has signed up to promote Breitling’s Transocean Chronograph Unitime worldtimer, and a campaign shot by US photographer Anthony Mandler to promote the partnership shows Beckham showing off his timepieces on a runway in California with a private jet in the background.
Beckham said: “I’ve always been a long-time admirer of Breitling. As a company they create not only the highest-performance watches but also timeless designs that have inspired generations. It was a natural choice for me to partner with this fantastic brand."
The shoot featuring Beckham echoes that of fellow Breitling brand ambassador John Travolta, who has been representing the brand for the past eight years. While the Beckham campaign is much more stylised, the campaign featuring Travolta was likewise shot on a runway with a small plane in the background. The major difference between the two is that while the message from the Travolta campaign is suggests the actor is about to fly the plane himself, Beckham looks very much ready to travel in style and let someone else do the flying.
The Transocean Chronograph Unitime was a major launch for Brietling at BaselWorld this year. This watch is equipped with a new movement, the Breitling Caliber B05 that features a patented mechanism to work its double-disc diaply system that shows the time in all 24 world timezones controlled by a crown-operated correction system. All Breitling’s own-movements now have a five-year warranty.
You can watch a video of the making of the David Beckham Breitling campaign below.
