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BREAKING NEWS: Salon QP sold to global magazine group Hearst

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Salon QP and QP Magazine have been sold by Telegraph Media Group to Hearst UK.

The deal is part of a wider acquisition of assets by Hearst, which also includes Telegraph Events’ Be:FIT fitness and wellbeing festival for women.

Salon QP is an exhibition that brings together fine watchmakers, collectors and connoisseurs for an annual gathering in November each year.

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QP Magazine is now published four times per year in print form, and has been developing as a digital resource for watch collectors in recent years.

The exhibition will become part of Hearst Live, which last year ran over 100 events. It is a growth area of Hearst UK, increasing the size of its team by 30% in 2017.

Hearst UK has a stated aim to increase its engagement with the watch industry and was the headline sponsor of last year’s WatchPro Awards.

Commenting on the acquisition of QP and Be:FIT, Victoria Archbold, managing director of events and sponsorship at Hearst Live, said: “This deal plays to the strengths of our brands and is a perfect fit for our publishing and events business. We are seeing unprecedented growth in experiential events – our attendance levels doubled last year primarily because our consumers are so engaged in our brands and those we choose to work with.

“From a commercial perspective, we have created successful collaborations with a number of like-minded brands that have delivered a great return on investment. Expanding our events portfolio will enable us to create more of these brand partnership platforms.”

Tags : Hearst UKsalon qp
Rob Corder

The author Rob Corder

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