Bruno Söhnle and GaGà Milano are being brought to the UK by the highly experienced distributor Argento Fine Products.
The two brands mark a change in direction for Argento, which has previously established Frederique Constant and Alpina in the UK before both watch brands were acquired by Citizen Watch Group.
News broke at Baselworld that distribution for Alpina was being withdrawn from Argento.
The company’s co-owner Claudia Ferro told WatchPro that she expected Frederique Constant to follow, but this has not been confirmed by Argento, Citizen or Frederique Constant.
Without Alpina and Frederique Constant, Argento would be left with distribution for French luxury brand Dietrich and Italian independent Guliano Mazzuoli so the business has been researching fresh brands that they believe will work in the UK.
Bruno Söhnle and GaGà Milano have been carefully chosen to work with the network of retailers that Argento has built up over 20 years as a fine watch distributor in the UK.
Bruno Söhnle is a traditional German brand offering hand-wound and automatic mechanical timepieces, along with quartz watches, for both men and ladies.
GaGà Milano is the opposite of traditional, and brings a brash, challenging and memorable range of watches and jewellery to the Argento Fine Products Portfolio.
Its watches are typically over-sized, with striking, sometimes surrealist designs using a range of materials designed to be noticed.
WatchPro will be publishing a comprehensive article based on an interview with Argento Fine Products co-owners Claudia and Guiseppe Ferro in the June edition of the magazine.