Poiray & hipanema montres ma premiere et bracelets hipanema atmosphere

Brazilian flavour for Poiray watches

In a year that is set to be all about Brazil, jeweller and watchmaker Poiray has introduced a taste of Latin America with four ribbon straps from Brazilian bracelet maker Hipanema.

The Hipanema for Poiray collection is based around the Ma Premiere watch and uses the stark contrast between the Art Deco watch case and the South American drop bead straps to striking visual effect.

The Hipanema straps are embroidered with pearls and multi-coloured tassels in shades of pink, gold, mica, turquoise and indigo.

Limited to just 300 examples for each colour, Poiray for Hipanema will be available in April, just in time for the world cup.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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