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Braun and Italian fashion label Off-White create limited edition watch

Braun Off-White

Italian fashion label Off-White ℅ Virgil Abloh and Braun Design have teamed up to create a limited edition watch.

Off-White ℅ Virgil Abloh is a fashion brand that straddles street-wear and high fashion. The ethos of the brand, it says, “is one part reflective of classic silhouettes and another part graphic design in a way that compliments and reinforces a unique aesthetic in fashion.”

Braun, represented by Zeon in the UK, brings its expertise in the creation of high quality durable products to the Off-White partnership.

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“The values of both brands come together and reaffirm one another, mixing technology with fashion, functionality with design, longevity with novelty, timelessness with innovation. The two brands joining together brings a special
affinity for the product, with the history that Braun possesses by continuing this unique design value in a modern context,” a Braun spokesperson says.

The exclusive watch is the Classic Braun style BN0021 with Quartz Movement, leather strap and yellow second hand, enriched by Off-White’s iconic stripes.

It will come in a limited edition of 200 pieces and will be available worldwide in select Off-White flagship stores, the Off-white website and selected stores such as Shinsegae Seoul and Selfridges London from September 2016 priced £185.

Tags : braundistributionlimited-editionpartnershipzeon
Rob Corder

The author Rob Corder

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