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Lewis Hamilton and Carmen Jorda attend the IWC Schaffhausen "Decoding the Beauty of Time" Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) in 2017 (Credit David M. Benett/Dave Benett/Getty Images for IWC).

GALLERY: Bond girls and F1 stars grace IWC’s gala dinner to mark arrival of Da Vinci collection

VIP guests enjoyed an elaborately staged holographic show as watch brand marks launch of new collection in Geneva.

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