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Bomberg battles to find British distribution

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Bomberg’s push into the UK watch market has been dialled up this season with the release of a provocative photo shoot aimed squarely at the rich and powerful of London.

Dubbed Wolf of Wall Street, but shot entirely in London, the campaign features a small man with a big attitude sporting the traditional City gent’s uniform of bowler hat and tailored suit.

“The latest from Bomberg is a provocative shoot recreating scenes from Wolf of Wall Street with a little person cast as the leading star proving that power, success, masculinity is worn courageously by those cool enough in their own individuality to challenge the social norms,” the company describes.

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The images, shot by Thomas Knights, were picked up by bloggers in the UK when they first went live, and in more mainstream magazine GQ, which created a Bomberg feature around the campaign.

Bomberg told WatchPro at Baselworld that it is actively seeking retail partners in the UK, and London looks like its key target market.

It recently secured its first placement with Wolf & Badger, a trend-setting retailer with an online store and two boutiques in London’s Notting Hill and Mayfair.

It was also active at London Fashion Week this Spring.

The young Swiss watchmaker has distributors in a dozen countries around the world, but no representation has yet been announced in the UK.

Tags : bombergbusiness newsDaniel Malinsdistributionjames butterywatch newswatches newswatchpro
Rob Corder

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