Danish watch brand Bering have joined UK buying organisation The Houlden Group as a preferred supplier.
Bering offers a range of affordable watches, including a popular line of ceramic designs, and The Houlden Group has said that the brand will fit well with its strategy to “offer a wider range of products for its members with price points at all levels“.
Houlden Group chief executive Stuart Laing said: “Bering is a fantastic addition to our suppliers list as it offers a wide selection of affordable stylish high tech watches in a variety of colours and designs. We’re delighted they are now on board and are looking forward to them joining us at our next.”
Berins is a relatively new watch brand in the UK market but been in existence for more than 280 years. Bering director Henrik Leth Møller said that he believes that the range will prove to be of commercial interest to Houlden’s retailer members.
He added: “We are proud and delighted to be appointed an official supplier to the Houlden Group and feel sure that our ceramic and flat designs will generate high value sales for all the members and look forward to working with the Houlden members.”