Bellagio Europe seals deal to make ‘Winners Watches’ for Manchester City fans

(Photo by Lynne Cameron/Getty Images)

Bellagio Europe, a British business that makes personalised watches, has signed a licensing agreement with Manchester City that allows it to use the football club’s logo for three years.

The branding will be used on a range of ‘Winners Watches’ this year that celebrate the club winning the 2017-18 Premier League title.

The club crest adorns the watch face and is surrounded by the wording ‘Premier League Champions’, while a custom-made 2D cast replica Premier League Trophy and a large number three that signifies three Premiership title wins, are raised on the dial for a luxury finish.

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The watch is 44mm in diameter and is powered by a precision quartz movement.

Only 2,018 of each style will be made world-wide, and each is individually numbered.

Since 2004, Bellagio founder Mikey Cohen has designed ‘Winners Watches’ for teams including Liverpool, Manchester City, Manchester United, Celtic, Rangers, Arsenal and Tottenham Hotspur.

His designs include a History of Manchester United watch, History of Liverpool FC Watch, Celtic Lisbon Lions 50 years Anniversary watch, Spurs ‘End of White Hart Lane’ watch, and The Who 50th Anniversary.

Mr Cohen says: “Where there is a celebration to be had and a collectible watch produced, it is more than likely this has been designed by me. Our aim is to look after the fans and give them the service they deserve. Our products not only look good, it is something they can cherish forever and enjoy.”

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