Bell & Ross has not only taken to the racing track with its sponsorship of the Renault Sport Formula One team but has also signed its development driver, Carmen Jorda.
The French watch brand more famous for aviation associations was introduced to the Spanish racing driver at the Renault sponsorship press conference earlier this year.
Bell & Ross announced Jorda’s appointment as its feminine ambassador in Monaco at the weekend when the world’s most famous Grand Prix came to town.
Jorda, who will represent and promote the brand’s feminine collection, said: “I fell in love with Bell & Ross brand back in February and particularly with the BR S collection. They are unique and classic watches that convey strength as well as femininity. I am very happy to be able to represent the brand’s feminine line, as I have really enjoyed seeing all the novelties, especially the BR S Diamond Eagle. The Bell & Ross community is incredibly welcoming and it will be a pleasure to be a part of it.”