Bell & Ross says it has anticipated the growing trend for on-the-go browsing with the launch of its first mobile-friendly m-commerce site showcasing watches from across three collections.
The brand has reacted to changes in the way consumers are shopping for luxury goods and says it is “poised to satisfy its clients’ expectations”.
A release from Bell & Ross said it was mindful to offer the best to its clientele so it is pioneering a mobile website equipped with an online store dedicated to smart phones and tablets.
The mobile site will offer direct access to three collections across its aviation, marine and Vintage lines with the capability to see all models including their technical characteristics, price and availability.
The site will also enable browsers to use a search engine to focused on the 18 countries where its online store is available to find a watch by selecting their own criteria. Germany will be added to Bell & Ross online offer by the end of the month.
The site will also offer photo galleries and the access to Bell & Ross’s Club with benefits such as order tracking and access to the relevant accessories and the opportunity to create a personal wish list of timepieces. There will also be access to city guides and after sales service.
With a focus on social media there will also be buttons to instantly share and like information on Twitter and Facebook.
“The new simplified website offers priority to fast navigation and product viewing. No more homepage: the focus is only on the watches viewed through higher resolution images and ability to zoom, allowing for a full appreciation of the timepieces,” said a release from Bell & Ross.
“The user can even imagine how the watch looks on his or her wrist. The website allows users to enjoy a fully enhanced and unique virtual experience.”
The brand has already won shoppers, stating that web surfers didn’t take long to come with its first orders from the mobile site taking place almost immediately after its launch.