Baume & Mercier and Indian Motorcycle have signed a partnership agreement that will lead to a number of limited edition watches that highlight companies’ core values and passions.
Indian Motorcycle is the oldest motorbike company in America, and a business ripe with stories of historic races, speed records and iconic bikes.
The first limited edition watches emerging from the partnership will be revealed later this year.
The companies are promising watches enriched with exceptional details that will please watch enthusiasts and moto aficionados seeking uniqueness.
The partnership was unveiled at the historic Bonneville Salt Flats where Burt Munro set a new land speed record riding an Indian Scout Streamliner 50 years ago.
Grant Bester, vice president, Indian Motorcycle EMEA, commented: “The core values that both Baume & Mercier and Indian Motorcycle share are intrinsically aligned, thanks to the dedication that delivers iconic products combining craftsmanship and state-of-the-art technologies. We are delighted to reach this agreement with one of the world’s greatest watchmakers and believe this cooperation will bring great opportunities to both brands with wider exposure in new areas.”
Alain Zimmermann CEO of Baume & Mercier, added: “We are very proud and honored to partner with Indian Motorcycle. Our agreement is cherished by our common pursuit of perfection, quality and craftsmanship, translated all in iconic design and contemporary esthetic. Our brands have both strong-shared values and exude exceptional spirit.”