Mr Porter has added Baume & Mercier to its growing line up of Swiss watchmakers.
The online gentleman’s website will launch with eleven timepieces from the Clifton Collection, known for its masculine and refined aesthetic.
Key models include the newly released Clifton Club models, the Clifton GMT, and the Clifton Club Shelby Cobra Daytona Coupe, a Flyback Chronograph model, of which only 196 pieces have been produced.
Mr Porter will also offer both quartz and automatic timepieces from the Classima Collection.
“We’re delighted to be working with Baume & Mercier, a brand steeped in watchmaking history,” says Toby Bateman, managing director, of Mr Porter.
“Showcasing craftsmanship alongside contemporary design, they naturally blend a range of traditional and sporty timepieces – perfect for the modern man’s lifestyle. We always offer our customers a curated choice of fine watches, and Baume & Mercier truly complements our existing brands in what is one of Mr Porter’s fastest growing categories.”
Alain Zimmermann, CEO, Baume & Mercier, adds: “Baume & Mercier is thrilled to partner with Mr Porter for the first time. Providing the utmost online shopping experience to a discerning clientele, Mr. Porter shares the same values as our Maison in proposing iconic design and contemporary aesthetic, never compromising on the highest quality. With the Classima and Clifton collections, including our iconic Clifton Club Cobra, inspired by the original Shelby Cobra Daytona Coupe, and the Clifton Club models, built for adventure, we offer timepieces which will please all gentlemen, whether seeking a bold and sporty watch or an elegant yet athletic line.”