Baselworld promises to “adjust prices” for a shorter show in 2018

Sylvie Ritter, directrice de Baselworld, la foire mondiale de l'horlogerie et de la bijouterie, Bâle, 2014Sylvie Ritter, directrice de Baselworld, la foire mondiale de l’horlogerie et de la bijouterie, Bâle, 2014

Baselworld will be “adjusting prices” in 2018 for a show that will be shortened by one day to make it a six day exhibition.

Sylvie Ritter (pictured top), managing director of Baselworld, says that the industry is currently going through a challenging phase, which particularly affects smaller companies.

“Listening to our exhibitors and in agreement with the members of the different committees, we have decided to reduce the duration of the show and adjust prices accordingly,” Ms Ritter said.

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Baselworld 2018 will be held from Thursday, March 22 – Tuesday, March 27, with the show hosting a press day on the Wednesday before the official opening.

This year’s show was its 100th anniversary, and maintained its global appeal with 106,000 buyers attending from over 100 countries, according to the organiser. This was just 4% down on 2016.

Francois Thiebaud, president of the Swiss Exhibitor’s Committee, said that Baselworld proved this year that it is just as important in tough times as it is during booms. “Although it has been a challenging year, Baselworld 2017 dispelled any concerns about the market and fuelled a renewed spirit of creativity and innovation. The show confirmed that the innovation and passion that epitomise our industry continue to hold centre stage.”

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