Basel 2014: Citizen signs Katherine Jenkins

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Citizen watches has signed Katherine Jenkins as a brand ambassador to help promote its ladies collection within the UK.

Classical singer Jenkins will promote the new flagship Sunrise watches from Citizen’s Eco-Drive-based ladies’ L collection, to be launched in the autumn.

The new diamond-set pieces with mother of pearl dials are inspired by the morning dew but run using Citizen’s Eco-Drive technology.

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The collection features subtle colour graduations, oval cases with off-centre dials ten diamonds and a flower bud crown set at the four o’clock position.

The collection launches in the autumn with retail prices between £519 to £599.

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