Barclaycard has signed a partnerships with Tappy that will see its bPay contactless payment technology embedded into watches, jewellery and other wearable items.
Tappy plays a strategic role in developing a wearable payment ecosystem, that bridges financial technology, banks, card networks and regulators.
It has created a complete hardware solution that is simple to build into any watch. With bPay, the beauty for consumers is that it does not need to speak to a mobile phone app. It works just like a tap and pay bank card at checkouts.
“Through agreements with a diverse range of highly respected fashion brands, Tappy will bring the ease, speed and convenience of contactless payments to watches available in retailers across the UK,” Barclaycard says.
Barclaycard first piloted bPay in a range of devices that it created itself in 2015, but the aim was always to open up the technology to as many wearable manufacturers as possible.
“bPay was designed to meet customer demand for a new, easy and convenient way of paying for everyday goods and services. Thanks to the huge growth we are seeing in contactless payments, consumers are looking for even more convenience when it comes to paying and these partnerships show how the worlds of fashion and technology can combine to provide consumers with quick, easy and convenient ways of making secure payments for £30 and under,” says Tami Hargreaves, commercial director, Digital Consumer Payments at Barclaycard.
Wayne Leung, founder and chief executive officer of Tappy, adds “It is an honour for Tappy to be recognised as a ‘wearable programme partner’ of Visa and Barclaycard under this strategic partnership. Supported by its existing global customer network and influenced by the brand effect of Visa and Barclaycard, Tappy’s solution will open new horizons for the traditional watch and jewellery industry. Tappy’s open source solution is now readily available for all the brands.”