Bamford Watch Department has unveiled a Zenith watch collection customised in collaboration with Fragment designer and artist Hiroshi Fujiwara.
Fragment is a streetwear label in Japan that has been collaborating with Mr Fujiwara, a legendary artist whose work spans hip hop music, graffiti and fashion.
Working in conjunction with Fragment, he has created designs for Apple, Nike, Off-White, and even Starbucks.
Bamford Watch Department, which became the official customiser for LVMH brands, Zenith, TAG Heuer and Bulgari in 2018 has created a Zenith El Primero in conjunction with Fragment.
The BWD x Fragment Zenith El Primero launches today exclusively with Dover Street Market in London, New York, Singapore and Tokyo.
“Fragment’s Hiroshi Fujiwara has designed a uniquely simple but stylishly striking design on a watch model which is a pillar of the watch community. The Zenith El Primero houses one of the oldest movements and whilst remaining in its original steel case and bracelet, the design on the dial is an extension of Fragment’s aesthetics using modern and vintage inspired techniques,” says a Bamford Watch Department spokesperson.