See who lost their heads in our horror-themed photo booth.
Click to find out the winners of this year's awards and see how the watch industry celebrated an outstanding 12 months.
Excelling at affordable luxury is what finalists Beaverbrooks, Fraser Hart, Goldsmiths, H.Samuel and T.H. Baker have in common.
Allum & Sidaway, Bonds the Jewellers, Drakes, Swag and LUXE by Hugh Rice duke it out for this indie award.
Banks Lyon, Berry’s, Hamilton & Inches, Laings and Mallory would all be worthy winners of this award.
Who won among luxury big beasts Beaverbrooks, Chisholm Hunter, Ernest Jones, Goldsmiths and Watches of Switzerland?
Which brand from Frederique Constant, Kronaby, Michael Kors, Mondaine and TAG Heuer took the gong?
Selfridges, Harrods, William & Son, John Lewis, House of Fraser and Mr Porter compete in this crucial category.
Amazing spaces from Breguet, Breitling, Bremont, Casio G-Shock, Rolex and Jaeger-LeCoultre vie for first place.