Panerai launches this week with a curated selection of 25 timepieces from across the Luminor and Radiomir collections
The December event is raising money for the Children & Arts foundation.
British watch business is joined by firefighter, environmentalist and oarswoman to promote the women's watches.
TAG is even given its own frontage directly onto the historic arcade, which is also home to upmarket jewellers Mappin & Webb and Rox.
Italian watch brand is reminding customers about the centuries of creativity coming out of its home country.
Working on Boxing Day has become a hot topic, but Beaverbrooks has been closed on the key family day for years.
Rob Diver, managing director for TAG Heuer Europe, says the brand remains fully focused on working through its retail partner network.
The 42mm watch with Laureato’s signature octagonal bezel is lighter and more durable than other models.
Birmingham exhibition resists trend towards shorter shows, despite exhibitors saying they favour fewer days.
Laings is now in the sixth generation of the Laing family and has had a presence in Glasgow since 1840.