Aurum Holdings welcomes Wolf as sole supplier for watch winders at luxury stores

Simon Wolf, chief executive of watch winder specialist Wolf.

Aurum Holdings has chosen Wolf as its sole supplier of watch winders and accessories for all Mappin & Webb, Watches of Switzerland and Goldsmiths Luxury Stores.

Simon Wolf, current owner of the British brand, says the deal makes 2017 one of the greatest years in the company’s 183 year history.

Mr Wolf laid the groundwork for the exclusive agreement during Baselworld in March, when he met with the buying and merchandising directors from Aurum Holdings.

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Discussions continued throughout the year leading up to the agreement for Wolf becoming sole supplier of watch winders and accessories to 57 points of sale for Mappin & Webb, Watches of Switzerland and Goldsmiths Luxury Stores as well as their online stores.

The depth of Wolf’s family of products appears to have been instrumental in landing the contract because there are products at different tiers of luxury for the Aurum Holdings portfolio.

 

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The agreement covers Wolf’s premium collections: the Roadster in single, triple and six-piece units with and without storage and variations of the five-piece Savoy watch box as well as the Blake triple watch rolls.

Watches of Switzerland will carry the Viceroy range of winders in single, triple and six- piece configurations, the 10-piece Windsor watch and the Blake triple watch rolls.

For Goldsmiths, Cub single winders in seven different colours, plus a Navigator winder with Union Jack cover and a double Cub winder, as well as the Windsor five-piece watch box and the Blake triple watch rolls.

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