Aurum Holdings will open a Breitling monobrand store in Manchester’s Intu Trafford Shopping Centre later this month. The group already operates a Breitling boutique in Kent’s Bluewater mall.
It is also the second major monobrand store announced to be opening this year for Aurum Holdings. The UK’s biggest TAG Heuer store is being opened by the group at Sheffield’s Meadowhall mall after the summer.
The 1000 square foot Breitling store has been designed to highlight the brand’s aeronautical ties, which are brought to life brought to life with pop art paintings by artist Kevin Kelly. There are also showcases adorned with a mosaic of carved aircraft and Breitling’s pin-up girl who takes centre stage.
The glass-fronted store uses a combination of American walnut and wood panelling to create a warm, welcoming atmosphere.
The shop has a 4.5m high vaulted ceiling that tapers down towards the rear of the store to provide more intimacy at a customer service and sales lounge.
The official opening will be on May 24, and the Breitling Jet Team will be there for a meet and greet and to show people how to fly in the Breitling Jet Simulator which will be located in Orient Way.
An L-39 C Albatross aircraft as flown by the Breitling Jet Team will be on display in The Great Hall of the shopping centre.
