Anne Klein’s debut with television shopping giant QVC saw all of its allocated watches sell after just six minutes.
The watches of the American fashion label were a featured brand on QVC’s Jewellery Month Grand Opening show with UK Distributor TLKE’s director Teresa Timberlake appearing as a guest.
Timberlake, a member of this year’s WatchPro Hot 100, believes QVC to be a ‘valuable avenue’ in portraying the Anne Klein story, saying “Anne Klein is rich in history and legacy, and having the opportunity to share this on TV is fantastic.”
TLKE worked in partnership with QVC to determine which styles would best reflect the brand and ‘tick all the boxes for their viewers’.
“We couldn’t have hoped for a better debut on QVC, selling out so quickly is amazing and has confirmed our belief that there is a real desire for Anne Klein watches.”
Anne Klein watches have gone from strength-to-strength in the UK in the last six months after launching with F Hinds and House of Fraser, with both retailers confirming the brand will be rolled out across a wide selection of its stores in AW15.
Timberlake added: “Anne Klein is a very influential, well-established brand in the US, selling with powerhouses such as Bloomingdales, Nordstrom, Macys and Lord & Taylor. We have no doubt we will be able to match this success in the UK.”
TLKE will be exhibiting Anne Klein, alongside Nine West, Vince Camuto, Quiksilver and Roxy watches, on the Upper Level Stand N20 at IJL at London’s Olympia which opens on Sunday.