Laura Pergolizzi, best-known as for her stage name LP, will be making a guest appearance on the Girard-Perregaux stand at the SIHH exhibition in Geneva today.
Ms Pergolizzi will appear with GP chief executive Antonio Calce on Wednesday, January 17.
The American singer and songwriter was one of the biggest breakthrough artists of 2017 thanks to her hit single Lost On You.
In her latest video for the song Tightrope, Ms Pergolizzi is clearly seen wearing a 2017 Girard-Perregaux Laureato timepiece.