Black Friday is officially a week away in the UK, but Amazon has already fired the starting gun in an effort to ignite the Christmas shopping season seven days early.
Promotions are flooding into customers’ inboxes and social media feeds for offers including a Sekonda Ladies Twilight Pearl, which has had its priced slashed from £50 to £25.
A Gents Brown Dial Date from Sekonda is down from £25 to £13.50.
Some of the biggest savings in cash terms are from the smartwatch makers. Samsung’s Gear 3 Frontier is reduced from £350 to £247.