Alexander Shorokhoff presents £40,000 anniversary timepiece at IJL

Alexander Shorokhoff

German watchmaker Alexander Shorokhoff is marking its 25th anniversary in 2017, and is inviting visitors to International Jewellery London (IJL) to join it on its stand to celebrate the occasion.

Star of the Alexander Shorokhoff stand will be the Tourbillon Tomorrow watch, which demonstrates the watchmaker’s mastery of advanced horology, gemology and luxury design.

The €45,000 (£40,000) watch will be presented within IJL’s Watch Lounge. The exhibition runs from September 3-5 at London Olympia.

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The design of the Tomorrow Tourbillon can be interpreted in several ways being similar to a cobweb, a bat or something else that the owner sees.

“The plan of Alexander Shorokhov was to make a decentralised front side; this is why he placed the lines not into the center of the dial but at his logo. This is important for him – after all, in this year the company is celebrating its 25th anniversary and this aspect should be integrated into the watch brand. The lines are neither straight nor passing proportionally; they are showing a strong individualism, this is intensifying their importance,” the company explains.

The watch, which is offered in either a gold or steel case, is made in a limited edition run of five pieces.

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