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Accurist makes travel retail debut at Birmingham Airport

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New models from Accurist watches have gone on sale at Birmingham Airport’s The Watch Collection marking the British brand’s travel retail debut.

The selection of key styles for men and women, ranging in price from £54 to £125, come from Accurist’s latest collection and join The Watch Collection, which stocks high street, designer and luxury brands.

Fin Casey, managing director of The Watch Collection operator Lagardère Travel Retail, said: “We’re extremely pleased with our agreement with Accurist to enhance our current brand mix at The Watch Collection, Birmingham Airport, even more so as it represents the brand’s first venture into travel retail. I’m confident it will be a success for all stakeholders, and hope for further partnerships with Accurist within our business.”

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Birmingham Airport saw 9.7million passengers fly through the terminal in 2015 on a mix of domestic and international flights, a figure which made it Britain’s seventh busiest airport.

Tony Leyland, sales manager at Accurist, said: “We are thrilled to debut the Accurist brand in The Watch Collection at Birmingham Airport. This supports our future strategy for developing business within travel retail.”

Tags : accuristbirmingham airportfin caseyLagardere Travel RetailThe Watch Collectiontony leylandtravel retail
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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