88 Rue du Rhone produces Mad Men limited edition

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88 Rue du Rhone has partnered with home entertainment distributor Lionsgate to create a special edition watch that Don Draper would be proud to wear.

To celebrate the launch of the final season of famed TV show Mad Men on DVD and Blu-ray 88 Rue du Rhone has created just 40 of these watches, which feature an engraving of Don Draper on the caseback and will be sold in a bespoke watch box reflecting the essence of the show and its 1960s setting.

The 42mm quartz watch will be sold exclusively through the brand’s UK retail network from mid-November onwards and features a stainless steel case, chocolate brown dial with silver indices and a flash of orange on the 8 seconds hand.

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A Mad Men-themed trip to New York will also be up for grabs, in a customer competition offered through retailers and social media.

Pierre Bernheim, chief executive officer of 88 Rue du Rhone, said: “We are delighted to collaborate with Mad Men to support the launch of The Final Season Part 1 on Blu-ray & DVD. It’s one of the greatest television shows of all time and its stylish iconic look makes it a perfect partner for 88 Rue du Rhone.”

The brand is to unveil an in-depth advertising campaign designed to promote the partnership throughout the UK with extended point of sale, bespoke backboards, in-store branded furniture and a sizable advertising and social media campaign to support.

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