88 Rue du Rhone celebrated on the red carpet this weekend at the EE British Academy of Film Awards as the event’s watch and timing partner.
Pierre Bernheim, chief executive officer, personally designed two special edition timepieces, limited to 40 pieces, which were presented to winners, nominees, presenters and VIP guests.
Recipients who wore their special edition watch on the red carpet included Andrew de Lotbinere (Kajaki), Paul Katis (Alchemy), Eric Fellner, Tim Bevan & Matthieu de Braconier (The Theory of Everything), Aleem Khan (Three Brothers), Cuba Gooding Jnr, James McAvoy, Nimrat Kaur, Mark Strong, Henry Cavill, John Boyega, Campbell Beaton, Eric Winquist & Dan Lemon (Dawn of the Planet of the Apes) , Edward Norton (Birdman), Stephen Fry (host), Tom Cross (Whiplash) and Joe Letteri (The Hobbit: the Battle of the Five Armies).
The weekend began at the Savoy Hotel where 88 Rue du Rhone staged its Style Suite to present watches to nominees and hosts alike.
The 88 Rue du Rhone team then attended the Official Pre-BAFTA Audi party at Kensington Palace with retailer Peter Jackson. The event saw a fantastic turn out from the film industry with Kiera Knightly, Stephen Fry, Benedict Cumberbatch and Edward Norton predicting likely winners at the forthcoming awards.
The partnership between 88 Rue du Rhone and BAFTA, now in its third year, was promoted through the brand’s international retail network using wraps at stores such as Goldsmiths in White City and Identity the Jewellers in Derby in the build up to the show itself.
The brand is holding a retail incentive throughout February, which will see every customer buying an 88 Rue du Rhone watch presented with a BAFTA goody bag that includes a half-bottle of Tattinger Champagne, Hotel Chocolat BAFTA masks and a £20 voucher for Cineworld.