50 Brands of Basel: Storm

Known for its creative and trend-led designs, this year sees Storm continue to champion innovative design with the unveiling of the unisex MK4 Circuit watch – a futuristic evolution of the special-edition MK2 Circuit timepiece from 2015.

Playfully referencing 1990ʼs pop culture, the MK4 Circuit embodies the Storm brand ethos of creating highly original statement fashion pieces. Its sleek black screen is intriguingly mysterious until, at the touch of a button, red indices illuminate the display to show the time. This new special-edition timepiece is the only style in the Storm line to combine date, month, day and second functionalities.

The watch’s retro-futuristic rectangular face is created from slate ion-plated brushed stainless steel with an LED display that remains illuminated for 30 seconds. The Fazer metal bracelet and Jaxton ring complete this stand-out look. Created to complement Storm’s watches, each equally distinctive piece features inset glass panels in Lazer blue – Storm’s signature colour. The stylish silver chain bracelet is made from brushed stainless steel and features extension links to change the length, while the Jaxton is a brushed and polished square-fronted ring.

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Available in four different colour backdrops – black, Storm’s iconic lazer blue, slate and slate space-age green – the MK4 Circuit watch is bringing the future into the present in its own inimitable style.

The MK4 Circuit timepiece is all set to imitate the resounding success of its predecessor to become another member of the impressive Storm archives.



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