Historic Swiss brand Doxa is now available to UK retailers courtesy of WatchPro Hot 100 2015 Brand Champion, Ian Broad.
Broad’s Broad Brand Agencies now represents Doxa in the UK and is keen to present the dive-focused brand, including the Doxa Sub, to retailers.
Harrogate watch store Orologium has already become the first UK retailer to stock the Doxa Sub and is the first UK retailer to do so in the model’s 50-year history.
The brand was originally founded in 1889 and known for elegant dress watches until 1967 when it released its first diver’s watch. The watch was then imported into the US by a company owned by famed diving family, the Cousteaus. The Doxa Sub even earned a place in literary history when Clive Cussler’s immortalised the orange-dial model as the watch of choice of his regular hero, Dirk Pitt.
The company eventually succumbed to the Quartz Crisis, closing its doors in 1980. The brand is now operated by the Swiss Jenny family. The brand relaunched the Doxa Sub model in 2002.