WINNERS: CASIO IN LONDON’S CARNABY STREET and SEIKO IN LONDON’S KNIGHTSBRIDGE
Amazingly, with over 200 votes cast, we had a dead heat in the awards category for Best New Store or Refurbishment.
The UK has seen an investment boom in recent years with retailers and watch brands understanding that the quality of the store environment they create for customers is critical.
The environment also has to be bang on brand, and this appears to be what swung it for the people voting in this year’s Awards for Seiko and Casio.
Two very different approaches: Seiko is using its store to showcase its most prestigious models, including Grand Seiko, which is why the Knightsbridge location and opulent styling of the boutique makes sense. Casio’s G-Shock store on the famously fashionable Carnaby Street to present its cutting-edge youthful styles across Mr G, G-Shock and Edifice.