2017 Watch Trends Part 5: Small is Beautiful; More Bang for your Buck; Athleisure Time

petite and value

After a week at Baselworld studying the 2017 collections of 100 watch brands, WatchPro managing editor Rob Corder shares his thoughts on what the market has learned with a roundup of the top trends we think retailers could profit from that we saw at the fair.

Here we feature the third set of three including More Bang for your Buck, Small is Beautiful and Athleisure Time.

 

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MORE BANG FOR THE BUCK

Perhaps the greatest trend of this year’s Baselworld (and SIHH) was the push by watch brands to offer the best possible value for money.

Breitling and Tudor buried their competitive differences to forge a movement exchange programme that helped Tudor keep a lid on costs in the development of its Black Bay Chronograph – managing a retail price of £2580 on a leather strap, while Breitling is able to bring a new three hand Superocean Heritage diver’s watch to market at a more affordable price of £3750-£3990.

Rolex launched its latest Sky-Dweller world traveller (pictured) in a choice of yellow Rolesor or white Rolesor versions, a patented alloy that combines steel and 18ct gold.

The watch oozes luxury, complexity and sophistication but will retail for just £10,600 – £12,600 in the UK, making it affordable to a far larger customer base.

 

Oyster Perpetual Sky-Dweller

 

SMALL IS BEAUTIFUL

There is no doubt that after years of watches getting larger, the average size is now shrinking.

There has been a resurgence in elegant dress watches for ladies that we expect to build and that means smaller, more dainty, pieces.

This could also be part of a wider trend towards people owning more than one timepiece and matching them to their mood or activity.

The athleisure fashion trend means women want a sporty watch to go with their yoga and gymwear; something else for the office or a casual night out; and a killer jewellery piece for a red carpet moment.

The jewellery giants, such as Dior, Graff and Hermes presented exquisite pieces, but to show how the trend is filtering to all areas of the watch world, we have pictured here a small but perfectly formed Rotary piece from the Petite collection.

Rotary Petite

ATHLEISURE TIME

Athleisure may be a new term to the watch industry, but it is the hottest trend in the women’s ready to wear market this spring, with finely honed supermodels and celebrities wearing their fitness fashion at work, rest and play.

Watch brands have picked up the new focus on fitness with pieces designed to wear every day with modern day sportswear.

Naturally, Movado Group sporty brands like Lacoste and Tommy Hilfiger are picking up the fashion, as is Casio with some of its Baby G models for ladies.

The Nomos Ahoi Neomatik has a different take, presenting elegant watches for water and a sporty everyday life (including in the office) it says.

The watches are among a 16 piece Aqua series that includes these red and blue models that use the ultra-thin DUW 3001 movement.

NOMOS_Aqua_Ahoi_group

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