After a week at Baselworld studying the 2017 collections of 100 watch brands, WatchPro managing editor Rob Corder shares his thoughts on what the market has learned with a roundup of the top trends we think retailers could profit from that we saw at the fair.
Here we feature the third set of three including Mother of Pearl, Strapping Success and Flower Power. If you are in the business of women’s fashion watches, these trends are for you.
MOTHER OF PEARL
Not new to 2017, but a trend that is certainly growing in momentum for ladies’ watches is the use of mother of pearl on the dials.
Pearls are big news in jewellery right now, so it makes sense for their luminescence to translate across to watches.
There was hardly a collection that did not feature at least one model using the effect, but we particularly like Bulova’s Marine Star, which uses mother of pearl on the watch face, diamond accents and an all-ceramic range of bracelets. What more could a woman want?
It used to be a struggle for customers to replace their watch straps if they broke.
A display of Hirsch straps is a common way to solve the problem, but straps have rarely been seen as a huge commercial opportunity in their own right.
Watch brands at Baselworld demonstrated that they want to put this right, with creative straps often more of a star than the watches to which they connect.
Raymond Weil, for example, has partnered with French ballet shoe maker Repetto to create beautiful straps for its Shine watch collection using Repetto leather in pink or black.
A catwalk trend owned early on by Olivia Burton is the use of flowers and other inspiration from nature such as butterflies and bees, which were also seen at Gucci and Guess, among others.
The beauty of nature is that it provides fashion-led brands with ideas for two or more drops per year.
Daffodils and snowdrops can appear in early Spring collections and look fantastic in the shop window.
More muted tones can come in for Autumn, with harvest festival bounty adorning watch faces.
Given the rapid move towards at least two collections per year by the fashion watch industry, this is a trend that is going to grow.