2017 Watch Trends No.7: Lower the Barrier to Entry

Parmigiani Tonda 1050

I wish I had a Swiss franc for every brand that told WatchPro they want to attract a new, younger audience by adding watches to their collections with markedly lower price points.

These things are relative (Christophe Claret sliding under the CHF 100,000 mark is a stretch), but Baume & Mercier watches can now be bought with a decent county town estate agent’s commission cheque, Girard Perregaux chiseled away superfluous extravagances from the entry level models of its Laureato range and Parmigiani has set its lowest ever price of under £8000 for base models.

Its 2017 Parmigiani Tonda 1950 (pictured), already the brand’s best seller, will be available in stainless steel for £7,950.

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