2017 Watch Trends No.6: Still Feeling Blue

Girard Perregaux Laureato blue dial

Girard Perregaux focused on a full re-launch of its Laureato family, following a successful limited edition release in its 225th anniversary year in 2016.

The extensive and highly commercial range is offered in a variety of metals, colours and sizes, but it is the classic blue dial on steel that creates an accessible gateway into the brand.

I could list another dozen brands that put blue dials at the centre of their collections.

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After all, 40% of men say that blue is the favourite colour and SIHH this year was all about appealing to as big a market as possible.

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