2017 Watch Trends No.3: Steel is Golden

Audemars Piguet Royal Oak Chronograph steel

The question for retailers this year is: will customers want to display their wealth and taste by sporting the best brands, irrespective of what material the watches are made from, or will they insist on top end timepieces made of precious metals?

Naturally, tier 1 brands like Audemars Piguet have both bases covered in their iconic Royal Oak line.

The steel versions of the watch are offered with a choice of Grande Tapisserie dials in black, silver or blue and are fitted with stainless steel bracelets to give an understated impression of class for the men who wear them.

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It is history and horology that counts with the steel editions that may lower average transaction values for the brands, but hopefully compensate with higher volumes.

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