Longines has returned as official timekeeper of the World Cup and World Championships of alpine skiing. Longines has returned as official timekeeper of the World Cup and World Championships of alpine skiing.

Longines has reprised its role as the official timekeeper for the International Ski Federation’s (FIA) Alpine Ski World Cup and World Championships.

The brand has made the return to Kitzbühel, Austria, where the race is hosted, and for this season has launched the Longines Rising Ski Stars prize, devoted to supporting younger skiers and athletes.

The brand has also positioned its Saint-Imier chronograph as the official watch for the ski season.

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Longines' history with downhill skiing dates back to 1933. It began timing the Hahnenkamm races in Kitzbühel in 1948 and has had timekeeping responsibilities are more than 50 race meets since then.

The brand has also helped to improve the timekeeping of the races, introducing in 1993, for example, new technology whereby the racers' intermediate times could be shown on television alongside the time of the fastest competitor for comparison.

At the end of the 2012-2013 ski season, Longines will present its Longines Rising Ski Stars prize to the two leading young skiers who take part in the FIS Alpine Ski World Cup.

The best under-21 female skier and the best male skier under 23 will each receive a trophy, a Longines watch and a cheque for CHF20,000 (£13,860).