The deal with Pussycat Dolls takes the Holler ambassador role call to 20 celebrities. The deal with Pussycat Dolls takes the Holler ambassador role call to 20 celebrities.

Music-inspired watch brand Holler has added yet another high-profile star to its steadily growing roll call of celebrity ambassadors.

This time that star is not a single person but a group – the infamous Los Angeles pop and dance group The Pussycat Dolls. The group has a huge global following and has sold 15 million albums and 37 million singles worldwide, making them one of the best-selling girl groups of all time.

Holler has held a photoshoot with members of the group showing them posing in Holler T-shirts and wearing the brand’s watches.

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The current Pussycat Dolls line up is Lauren Bennett, Paula Van Oppen, Emmalyn Estrada, Natasha Slayton and Simone Battle.

Holler is distributed in the UK by DMJ, headed up by Darren McCormick who has described the watch brand as having “achieved so much more in eight months than some watch brands achieve in a lifetime”.

Talking of the Pussycat Dolls deal McCormick said that Holler has been in talks with the girl group for some time and said that he is “so proud to be involved with such a high profile International group”.

He added: “This will help promote the Holler brand in the UK and worldwide with the brand been currently sold in seven countries.

“We are working so hard to securing ambassadors for the brand to help create major brand awareness and since the launch in February we have signed up over 20 famous celebrities from all walks of life and from all different decades.”

The Pussycat Dolls join a diverse range of Holler brand ambassadors including footballer Le God, musician Bobby Womack, dance group Diversity, and boxer Mike Tyson.