British watch brand Kennett Watches has announced a new sports ambassador in Frank Wrathall, the British Touring Car Championship (BTCC) driver.
Wrathall is the latest signing to Kennett and joins fellow racing drivers Jake Cook and Tom Ingram as gents representing the brand from a sporting stance.
Kennett is currently in the process of a marketing and retailer outreach drive in the UK, which has included signing a number of sportsmen as well as gifting timepieces to celebrities including Britain's Got Talent judge Alesha Dixon.
Wrathall said of the partnership: “I am a huge fan of Kennett watches and really like how ambitious the brand is to grow across the world and become a major player in their industry.
“Their aspirations resonate with me as I continue to work up the racing ladder and strive to improve season-on-season. I hope to share many successes with Kennett over the course of my career.”
Wrathall can be seen racing in the BTCC on ITV4 next month, while Tom Kennett, founder of the Kennett brand, described Wrathall as a hugely talented sportsman.
“He is a real leader and trend setter amongst his peers; just the kind of individual we want to associate the KENNETT brand with,” Kennett added.